# Brazil melon and cucurbit export developments

> Live situation record from CLSTR: https://clstr.news/situations/brazil-melon-and-cucurbit-export-developments
> Updated: 2026-10-20T08:56:52.000Z. Sources: 6. Developments: 3.

The Brazilian melon and cucurbit sector is seeing expansion in both market outlook and export capabilities. The current melon season has commenced with shipments arriving in Rotterdam, showing a more favorable outlook than the previous year due to lower planting volumes which are expected to improve market balance and pricing.

Simultaneously, the municipality of Britânia in Goiás has received official authorization from the Ministry of Agriculture and Livestock to export fresh cucurbits, including watermelon, melon, and pumpkin. This authorization allows local producers to access international markets such as the United Arab Emirates and Mercosul partners, including Argentina, Paraguay, and Uruguay, following the municipality’s integration into the Risk Mitigation System to manage fruit fly pests.

For the 2026/2027 season, indicators for the European market remain positive. Gino van Lin of Frankort & Koning noted that the transition from European production to Brazilian imports has been “relatively smooth compared to the previous season.” Stable demand, bolstered by warm weather in Europe, and lower import volumes have contributed to favorable entry prices.

A notable trend this season is a decrease in the total number of importers, causing market shifts and an influx of new customers across all segments. While November and December are traditionally difficult due to colder weather and shifting consumption habits, the industry outlook remains optimistic. Current market prices are reported at approximately 1.60 EUR per kg for Galia, 2.00 EUR for American Cantaloupe, and 1.10 EUR for watermelon.

## Timeline

### 2026-10-20: Brazil melon season shows positive start in European markets

The Brazilian melon season shows a strong start in Europe, characterized by stable demand, favorable prices, and an increase in new customers despite a smaller number of total importers.

2 sources. https://clstr.news/cluster/brazil-melon-season-shows-positive-start-in-european-markets

### 2026-10-12: Britânia authorized to export watermelon, melon, and pumpkin

Britânia, Brazil, is now authorized to export watermelon, melon, and pumpkin to Mercosul countries and the United Arab Emirates following phytosanitary certification.

2 sources. https://clstr.news/cluster/britnia-authorized-to-export-watermelon-melon-and-pumpkin

### 2026-09-29: Brazil melon season begins with improved market outlook

The Brazilian melon season has begun with shipments arriving in Rotterdam. Lower supply and strong domestic demand in Brazil are expected to improve market prices compared to last year.

2 sources. https://clstr.news/cluster/brazil-melon-season-begins-with-improved-market-outlook

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Cite as: Brazil melon and cucurbit export developments. CLSTR, https://clstr.news/situations/brazil-melon-and-cucurbit-export-developments