# Brazil sustainable fashion TV show

> Live situation record from CLSTR: https://clstr.news/situations/brazil-sustainable-fashion-tv-show
> Updated: 2026-07-30T20:12:19.000Z. Sources: 4. Developments: 2.

In late July 2026, Brazil’s fashion‑recycling series “Descosturando com Herchcovitch” announced its third season, set to debut on E! on 6 August with episodes streamed the next day on UNIVERSAL+. Designer Alexandre Herchcovitch returns as host, joined by his mother Regina and new co‑hosts Karol Conká and Márcia Pantera. Each episode pairs a celebrity guest with an anonymous participant who contributes an emotionally significant garment; Herchcovitch re‑imagines the pieces using digital printing, 3‑D printing and projection, spotlighting Brazil’s annual textile‑waste problem of over four million tonnes.

Around the same time, graduates of the Fashion Design program at Universidade Veiga de Almeida staged a runway at Rio de Janeiro’s Museu Histórico da Cidade, presenting fifty collections (one hundred looks) under the theme “O que nos alimenta?” which explored identity, culture, memory and nourishment. The event marked the university’s first off‑campus graduation runway and drew about 800 attendees.

Both developments underscore a growing emphasis on sustainable, innovative fashion within Brazil’s media and academic circles.

## Timeline

### 2026-07-30: E! launches third season of sustainable fashion show “Descosturando com Herchcovitch”

E! debuts the third season of “Descosturando com Herchcovitch” on 6 August, featuring Alexandre Herchcovitch, new hosts Regina Herchcovitch, Karol Conká and Márcia Pantera, and focusing on sustainable garment‑s

2 sources. https://clstr.news/cluster/e-launches-third-season-of-sustainable-fashion-show-descosturando-com-herchcovitch

### 2026-07-28: Brazil's fashion spotlight: Herchcovitch reality show returns and graduate runway debut

Alexandre Herchcovitch’s reality show returns for a third season on E! with celebrity‑anonymous garment swaps, while UVA fashion graduates staged a 50‑collection runway at Rio’s Museu Histórico, themed ‘What we

2 sources. https://clstr.news/cluster/brazils-fashion-spotlight-herchcovitch-reality-show-returns-and-graduate-runway-debut

---
Cite as: Brazil sustainable fashion TV show. CLSTR, https://clstr.news/situations/brazil-sustainable-fashion-tv-show
