# Brazil TV 3.0 broadcasting technology transition > Live situation record from CLSTR: https://clstr.news/situations/brazil-tv-30-broadcasting-technology-transition > Updated: 2026-08-17T20:56:12.000Z. Sources: 9. Developments: 2. Brazil is progressing toward the implementation of TV 3.0, also known as DTV+, a next-generation broadcasting standard. Industry developments include TV Globo selecting Triveni Digital to support transmission chains and monitoring for live coverage of international football tournaments. Additionally, demonstrations at the SET Expo in São Paulo have showcased cloud-based, DTV+-compliant workflows involving MPEG-H Audio to provide immersive and personalized audio experiences. During the SET Expo 2026, discussions emphasized a transition from merely adapting foreign technologies to developing domestic business models and regulations. The goal of the TV 3.0 transition is to integrate television, radio, the internet, and artificial intelligence to ensure reliable, free access to information while promoting digital inclusion and national sovereignty. Further technological advancements include the demonstration of TVRO 2.5 connected receiver technology by Claro and Century. This technology merges traditional satellite reception with internet connectivity, supporting 4K resolution and interactive features such as real-time polls and Dynamic Ad Insertion. ## Timeline ### 2026-08-17: SET Expo 2026 highlights TV 3.0 and connected broadcasting advancements At SET Expo 2026, stakeholders discussed the rollout of TV 3.0 in Brazil, while Claro demonstrated TVRO 2.5 connected receivers that integrate satellite broadcasting with internet interactivity. 7 sources. https://clstr.news/cluster/set-expo-2026-highlights-tv-30-and-connected-broadcasting-advancements ### 2026-08-15: Brazil advances next-generation TV 3.0 broadcasting technology Brazil is implementing next-generation TV 3.0 standards, with TV Globo adopting Triveni Digital solutions and industry partners demonstrating cloud-based DTV+ workflows at SET Expo. 2 sources. https://clstr.news/cluster/brazil-advances-next-generation-tv-30-broadcasting-technology --- Cite as: Brazil TV 3.0 broadcasting technology transition. CLSTR, https://clstr.news/situations/brazil-tv-30-broadcasting-technology-transition