# Brazilian agribusiness and specialty crop promotion > Live situation record from CLSTR: https://clstr.news/situations/brazilian-agribusiness-and-specialty-crop-promotion > Updated: 2026-08-11T17:01:18.000Z. Sources: 11. Developments: 2. Brazil is implementing various initiatives to promote its agribusiness sector, with a particular focus on the sucroenergetic chain and specialty coffee production. In São Paulo, large-scale trade fairs such as Fenasucro & Agrocana and Fenabio are positioning the region as a global hub for bioenergy and biofuels. The state is also hosting quality contests for coffee and cachaça to showcase producer excellence and foster innovation. These efforts are complemented by regional initiatives in Minas Gerais and São Paulo aimed at specialty coffee. In the Chapada de Minas region, new sample collection points have been established for the 5th Quality Award for Coffees of the Chapada de Minas Region, which rewards lots with Geographical Indication status. Additionally, the Cachaça Festival in Ribeirão Preto is incorporating programs for Alta Mogiana specialty coffees, featuring workshops and technical demonstrations to promote the territorial identity of local producers. ## Timeline ### 2026-08-11: Coffee producers in Brazil launch new quality awards and regional festivals Specialty coffee producers in Brazil are gaining prominence through the 5th Chapada de Minas Coffee Quality Award and a dedicated specialty coffee program at the Ribeirão Preto Cachaça Festival. 4 sources. https://clstr.news/cluster/coffee-producers-in-brazil-launch-new-quality-awards-and-regional-festivals ### 2026-08-10: São Paulo promotes agribusiness through trade fairs and quality contests São Paulo is promoting its agribusiness sectors through the Fenasucro & Agrocana trade fairs in Sertãozinho and new state-level quality competitions for coffee and cachaça producers. 7 sources. https://clstr.news/cluster/so-paulo-promotes-agribusiness-through-trade-fairs-and-quality-contests --- Cite as: Brazilian agribusiness and specialty crop promotion. CLSTR, https://clstr.news/situations/brazilian-agribusiness-and-specialty-crop-promotion