# Brazilian beauty and personal care industry growth

> Live situation record from CLSTR: https://clstr.news/situations/brazilian-beauty-and-personal-care-industry-growth
> Updated: 2026-10-16T00:00:00.000Z. Sources: 6. Developments: 2.

The Brazilian beauty and personal care sector is experiencing growth through product diversification and international expansion.

Initially, companies like Natura expanded their domestic and product offerings by introducing various body oil formulations, such as the Sève line and Ekos Maracujá triphasic oil, to meet consumer demand for specialized skincare. This movement occurs within a global body oil market projected to reach US$ 4.9 billion by 2034.

Subsequently, the industry has seen a significant rise in exports, which reached US$ 1.061 billion in 2025, a 20.1% increase from the prior year. Hair care products have been a primary driver of this trend, growing by approximately 30%. Brazilian brands, such as Nuance Professional, are actively entering new markets like the Middle East by showcasing specialized product lines at international events.

## Claims

- Brazilian beauty and personal care exports reached US$ 1.061 billion in 2025. (corroborated by 2 sources)
- Beauty and personal care exports grew by 20.1% compared to the previous year. (corroborated by 2 sources)
- Hair care products led the sector's exports with approximately 30% growth. (corroborated by 2 sources)
- Nuance Professional participated in the Beautyworld Middle East 2026 event in Dubai. (corroborated by 2 sources)
- Nuance Professional developed the 'This Is Brazil' fast-straightening line for international markets. (corroborated by 2 sources)
- Nuance Professional reinforced its partnership with BeuBella Cosmetics to enter Middle Eastern markets. (corroborated by 2 sources)

## Timeline

### 2026-10-16: Brazilian hair care brands expand international presence

Brazilian beauty exports reached US$ 1.061 billion in 2025, a 20.1% increase, driven by a 30% growth in hair care products and brands like Nuance Professional expanding into the Middle East.

2 sources. https://clstr.news/cluster/brazilian-hair-care-brands-expand-international-presence

### 2026-09-21: Natura expands body oil portfolio amid growing beauty market

Natura is expanding its body oil portfolio with diverse textures and fragrances, tapping into a global market projected to reach US$ 4.9 billion by 2034.

4 sources. https://clstr.news/cluster/natura-expands-body-oil-portfolio-amid-growing-beauty-market

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Cite as: Brazilian beauty and personal care industry growth. CLSTR, https://clstr.news/situations/brazilian-beauty-and-personal-care-industry-growth