# Brazilian corporate messaging and omnichannel trends > Live situation record from CLSTR: https://clstr.news/situations/brazilian-corporate-messaging-and-omnichannel-trends > Updated: 2026-08-24T12:41:00.000Z. Sources: 2. Developments: 2. Brazilian corporations are navigating complex digital communication landscapes as they seek to optimize customer engagement. Initially, there has been a trend toward expanding messaging channels beyond single ecosystems like WhatsApp to include platforms such as Discord and Telegram. While this omnichannel approach aims to improve customer retention, it introduces operational hurdles including “screen switching fatigue” and security risks associated with “Shadow IT.” Subsequent data highlights that WhatsApp remains a dominant strategic asset, utilized by 74% of marketing teams and 75% of sales teams for relationship strategies and client contact. However, significant gaps in operational maturity persist. Many companies continue to rely on manual messaging, fail to use the official WhatsApp API for CRM integration, and manage data through decentralized spreadsheets. Experts suggest that the next stage of evolution involves moving beyond mere platform presence to transforming conversations into structured business intelligence. ## Timeline ### 2026-08-24: WhatsApp becomes a strategic asset for Brazilian businesses Research from RD Station shows that while 74% of marketing and 75% of sales teams in Brazil use WhatsApp strategically, many companies still struggle with manual processes and decentralized data management. 2 sources. https://clstr.news/cluster/whatsapp-becomes-a-strategic-asset-for-brazilian-businesses ### 2026-08-13: Brazilian companies expand messaging channels for omnichannel service Brazilian companies are expanding into diverse messaging channels like Telegram and Discord to improve customer engagement, though this creates challenges in governance, productivity, and data security. 5 sources. https://clstr.news/cluster/brazilian-companies-expand-messaging-channels-for-omnichannel-service --- Cite as: Brazilian corporate messaging and omnichannel trends. CLSTR, https://clstr.news/situations/brazilian-corporate-messaging-and-omnichannel-trends