# Brazilian corporate use of licensed merchandise

> Developing situation record from CLSTR: https://clstr.news/situations/brazilian-corporate-use-of-licensed-merchandise
> Updated: 2026-11-03T12:52:54.000Z. Sources: 3. Developments: 2.

Brazilian companies are increasingly utilizing licensed character merchandise and pop culture franchises for promotional campaigns. 

In October 2026, cinema operator Cinépolis launched a collection of pop culture items featuring franchises such as Spider-Man and Mario. Concurrently, the car rental company Unidas partnered with DC Comics to offer Batman-themed miniatures to incentivize premium insurance selections. 

By November 2026, the trend expanded to include financial and service sectors. CAIXA and Visa launched a nationwide promotion inspired by the Marvel Studios film “Avengers: Doomsday,” offering themed trips to Iceland. Additionally, the delivery platform Keeta introduced a Marvel-themed campaign to promote its service speed.

## Timeline

### 2026-11-03: CAIXA, Visa, and Keeta launch Marvel-inspired campaigns in Brazil

CAIXA, Visa, and Keeta have launched marketing campaigns in Brazil inspired by the Marvel film “Avengers: Doomsday,” featuring travel prizes and delivery service promotions.

3 sources. https://clstr.news/cluster/caixa-visa-and-keeta-launch-marvel-inspired-campaigns-in-brazil

### 2026-10-19: Brazilian companies launch promotional campaigns using collectible merchandise

Brazilian companies Cinépolis and Unidas are launching promotional campaigns featuring collectible merchandise from popular franchises to drive consumer engagement and service upgrades.

3 sources. https://clstr.news/cluster/brazilian-companies-launch-promotional-campaigns-using-collectible-merchandise

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Cite as: Brazilian corporate use of licensed merchandise. CLSTR, https://clstr.news/situations/brazilian-corporate-use-of-licensed-merchandise