# Brazilian digital media viewership trends

> Developing situation record from CLSTR: https://clstr.news/situations/brazilian-digital-media-viewership-trends
> Updated: 2026-10-28T21:32:38.000Z. Sources: 10. Developments: 2.

Digital media engagement in Brazil saw significant activity across different sectors in October 2026. During the first round of elections, SBT News reached record viewership on YouTube, accumulating 32.8 million views and peaking at 785,800 simultaneous viewers during live broadcasts.

Later in the month, SportyNet reported high engagement following its coverage of the 2026 Brazilian Série C. The broadcaster recorded 52.6 million views and 15.7 million hours watched on YouTube. On pay-TV, SportyNet captured a 23% audience share among monitored sports channels during the competition.

## Timeline

### 2026-10-28: SportyNet reports high viewership for 2026 Brazilian Série C

SportyNet recorded 52.6 million YouTube views and led pay-TV sports audience shares during the 2026 Brazilian Série C season.

10 sources. https://clstr.news/cluster/sportynet-reports-high-viewership-for-2026-brazilian-srie-c

### 2026-10-05: SBT News reaches record YouTube viewership during Brazilian elections

SBT News reached 32.8 million YouTube views during its coverage of Brazil's first-round elections, with live broadcasts peaking at nearly 786,000 simultaneous viewers.

4 sources. https://clstr.news/cluster/sbt-news-reaches-record-youtube-viewership-during-brazilian-elections

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Cite as: Brazilian digital media viewership trends. CLSTR, https://clstr.news/situations/brazilian-digital-media-viewership-trends