# Brazilian domestic tourism trends and promotions

> Live situation record from CLSTR: https://clstr.news/situations/brazilian-domestic-tourism-trends-and-promotions
> Updated: 2026-08-10T19:06:32.000Z. Sources: 15. Developments: 2.

The Brazilian tourism sector is seeing a push for domestic travel through promotional campaigns and evolving consumer preferences. The association Resorts Brazil launched its 11th Resort Week, a nationwide initiative offering up to 40% discounts across 41 resorts in 12 states, supported by a partnership with Gol Linhas Aéreas to provide affordable flights.

Complementing these promotions, travel trends in the country are shifting toward specialized experiences. Travelers are increasingly prioritizing family-oriented infrastructure, such as recreational areas and specific dining options, while simultaneously seeking nature-based wellness tourism. This includes ecotourism activities like guided trails and electric bike tours, which are being marketed for their physiological benefits.

## Timeline

### 2026-08-10: Brazil travel trends focus on family resorts and nature wellness

Travel trends in Brazil are shifting toward specialized experiences, including family-focused resorts in Olímpia and nature-based wellness tourism in the Serra da Mantiqueira region.

8 sources. https://clstr.news/cluster/brazil-travel-trends-focus-on-family-resorts-and-nature-wellness

### 2026-08-06: Brazil's Resorts Brazil launches 11th Resort Week with up to 40% discounts across 12 states

Resorts Brazil's 11th Resort Week (6‑12 Aug) offers up to 40 % off at 41 resorts in 12 states, with Gol airline flights from R$ 249 to boost domestic tourism.

7 sources. https://clstr.news/cluster/brazils-resorts-brazil-launches-11th-resort-week-with-up-to-40-discounts-across-12-states

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Cite as: Brazilian domestic tourism trends and promotions. CLSTR, https://clstr.news/situations/brazilian-domestic-tourism-trends-and-promotions