# Brazilian football media audience trends

> Live situation record from CLSTR: https://clstr.news/situations/brazilian-football-media-audience-trends
> Updated: 2026-08-13T23:37:45.000Z. Sources: 6. Developments: 2.

Brazilian media organizations have reported significant audience engagement during major football events in 2026.

During the FIFA World Cup, Grupo Bandeirantes’ radio portfolio reached 22.6 million listeners through a multi-platform operation involving 146 transmissions and 716 hours of programming. The coverage included radio, YouTube, and social media, generating 25.5 billion impacts.

Following the World Cup, Globo reported record-breaking audience figures for the first 22 rounds of the Brasileirão. The broadcaster reached 121.8 million people across open TV and various digital and subscription platforms, capturing 91% of the total audience reached by the tournament's transmissions.

## Timeline

### 2026-08-13: Globo reaches record audience for Brasileirão

Globo reached 121.8 million people through its platforms during the first 22 rounds of the 2026 Brasileirão, capturing 91% of the total audience reached.

6 sources. https://clstr.news/cluster/globo-reaches-record-audience-for-brasileiro

### 2026-07-24: Brazilian radio stations reach 22.6 million listeners during 2026 World Cup coverage

Grupo Bandeirantes reached 22.6 million listeners with extensive 2026 World Cup radio coverage; a Brazilian station’s promotion awarded Moacir Ferrari prizes for correctly predicting the champion.

3 sources. https://clstr.news/cluster/brazilian-radio-stations-reach-226-million-listeners-during-2026-world-cup-coverage

---
Cite as: Brazilian football media audience trends. CLSTR, https://clstr.news/situations/brazilian-football-media-audience-trends