# Brazilian football sponsorship shifts following betting ban > Live situation record from CLSTR: https://clstr.news/situations/brazilian-football-sponsorship-shifts-following-betting-ban > Updated: 2026-09-28T21:03:44.000Z. Sources: 14. Developments: 2. Following a federal provisional measure prohibiting the advertising and operation of betting companies in Brazil, football clubs are seeking new revenue streams to offset significant losses. In Minas Gerais, the state government announced a R$ 32 million sponsorship package for major clubs including Atlético-MG, Cruzeiro, and América-MG. Funded through state-owned enterprises Cemig and Codemig, the agreement requires clubs to invest in women’s football and provide free tickets to low-income students. Funds are expected to reach clubs by January 2027. In the private sector, Cimed CEO João Adibe Marques has expressed interest in expanding the pharmaceutical company’s presence in Brazilian football to fill the void left by betting restrictions. Cimed, which already partners with clubs like Palmeiras and Cruzeiro, is reportedly exploring negotiations with São Paulo FC, including potential jersey sponsorships or stadium naming rights. ## Timeline ### 2026-09-28: Cimed CEO eyes major Brazilian football sponsorships Cimed CEO João Adibe Marques has signaled interest in sponsoring Brazilian football clubs to fill the gap left by new government restrictions on betting company advertising. 3 sources. https://clstr.news/cluster/cimed-seeks-to-replace-betting-sponsors-in-brazilian-football ### 2026-09-28: Minas Gerais announces R$ 32 million sponsorship for football clubs Minas Gerais announced R$ 32 million in sponsorships for Atlético-MG, Cruzeiro, and América-MG via state companies to offset revenue lost from a federal ban on betting advertisements. 11 sources. https://clstr.news/cluster/huawei-partners-with-atltico-mg-to-modernize-arena-mrv --- Cite as: Brazilian football sponsorship shifts following betting ban. CLSTR, https://clstr.news/situations/brazilian-football-sponsorship-shifts-following-betting-ban