# Brazilian footwear industry consumer trends > Developing situation record from CLSTR: https://clstr.news/situations/brazilian-footwear-industry-consumer-trends > Updated: 2026-11-09T14:16:23.000Z. Sources: 5. Developments: 2. The Brazilian footwear industry is experiencing a shift in consumer behavior toward products that emphasize comfort, technology, and well-being. Following a 1.9% decline in production in 2025, which saw 847.5 million pairs produced, industry projections suggest domestic consumption may grow between 0.5% and 3.1% in 2026. Consumers are increasingly prioritizing versatility to accommodate hybrid work routines, seeking footwear that transitions between professional and social settings. There is also a growing focus on technical characteristics, including material composition, durability, breathability, and ease of maintenance. Market research indicates that buyers are becoming more informed through digital access. A survey by Reclame AQUI found that 80% of respondents read reviews before purchasing, with nearly 48% using both online and physical retail channels. Technical aspects, such as the use of traditional leather versus advanced microfibers, are under greater scrutiny by consumers. ## Timeline ### 2026-11-09: Brazilian footwear consumers prioritize material composition and durability Brazilian footwear consumers are increasingly researching material durability, breathability, and technical specifications via digital channels before purchasing. 3 sources. https://clstr.news/cluster/brazilian-footwear-consumers-prioritize-material-composition-and-durability ### 2026-11-06: Brazil footwear industry shifts focus toward comfort and technology Brazilian footwear consumers are increasingly prioritizing comfort, technology, and sustainability, driving industry innovation and projected domestic consumption growth. 2 sources. https://clstr.news/cluster/brazil-footwear-industry-shifts-focus-toward-comfort-and-technology --- Cite as: Brazilian footwear industry consumer trends. CLSTR, https://clstr.news/situations/brazilian-footwear-industry-consumer-trends