# Brazilian media consumption and digital shifts > Live situation record from CLSTR: https://clstr.news/situations/brazilian-media-consumption-and-digital-shifts > Updated: 2026-10-05T03:05:12.000Z. Sources: 5. Developments: 2. The media landscape in Brazil is experiencing a significant shift in how audiences consume information and advertising, driven by the rise of digital platforms. Early reports highlight the emergence of ‘newsfluencers’—content creators who combine journalistic information with influencer-style authenticity to engage younger demographics. Additionally, research shows that YouTube advertisements on connected TVs have achieved high levels of active attention, surpassing traditional linear television metrics. This evolution has created challenges for traditional broadcast television. While broadcast media maintains a broad reach, data indicates it is struggling with audience retention. In certain segments, social media usage for political information has already surpassed television. As viewers increasingly migrate toward streaming services, YouTube, and social media, traditional broadcasters face pressure to adapt their content delivery to remain competitive. ## Timeline ### 2026-10-05: Brazilian broadcast television faces audience retention challenges Quaest research shows Brazilian broadcast television maintains high reach but struggles to retain audiences against rising competition from social media and streaming services. 2 sources. https://clstr.news/cluster/brazilian-broadcast-television-faces-audience-retention-challenges ### 2026-09-28: Digital media shifts in Brazil highlight newsfluencers and YouTube's TV dominance Digital shifts in Brazil show the rise of ‘newsfluencers’ engaging younger audiences and YouTube capturing higher active attention on connected TVs compared to linear television. 3 sources. https://clstr.news/cluster/digital-media-shifts-in-brazil-highlight-newsfluencers-and-youtubes-tv-dominance --- Cite as: Brazilian media consumption and digital shifts. CLSTR, https://clstr.news/situations/brazilian-media-consumption-and-digital-shifts