# Brazilian strawberry dessert social media trends

> Live situation record from CLSTR: https://clstr.news/situations/brazilian-strawberry-dessert-social-media-trends
> Updated: 2026-08-31T15:00:00.000Z. Sources: 20. Developments: 3.

The ‘Morango Cravejado’ (studded strawberry) has emerged as a viral confectionery trend in Brazil, consisting of fresh strawberries wrapped in white brigadeiro and white chocolate with crunchy red sugar syrup.

To capitalize on the social media popularity, the confectionery company Sodiê Doces has officially added the dessert to its product line. Sodiê Doces aims to participate in trending food movements following the success of their previous ‘Morango do Amor’ release, which sold 40,000 units in six days. General Director Fábio Araújo stated the company seeks to follow trends while maintaining quality, while founder Cleusa Maria da Silva noted the combination of strawberry, brigadeiro, and chocolate is a well-known flavor profile in Brazil.

The trend has expanded beyond major chains to include small entrepreneurs. For instance, Beatriz Doceria in Blumenau reported generating over R$ 12,000 in sales within ten days, while confectioneries in Joinville are producing up to 100 units daily to meet demand.

Nutritional analysis has compared the ‘Morango Cravejado’ to the ‘Morango do Amor’. While nutritionist Priscilla Primi describes both as ‘caloric bombs’, the ‘Morango Cravejado’ is higher in calories—reaching approximately 280 calories—due to the fat content in the white chocolate compared to the sugar-based coating of the ‘Morango do Amor’, which is estimated to contain between 120 and 200 calories. Primi noted that fat contains roughly 9 calories per gram compared to 4 calories per gram for sugar.

## Timeline

### 2026-08-31: Morango cravejado becomes a viral confectionery trend in Brazil

The 'morango cravejado' dessert has become a viral confectionery trend in Brazil, driving significant sales for both major chains like Sodiê Doces and small local businesses.

9 sources. https://clstr.news/cluster/sodi-doces-launches-viral-inspired-strawberry-dessert

### 2026-08-29: Nutritional comparison of trending strawberry desserts

Nutritionist Priscilla Primi notes that ‘morango do amor’ is less caloric than the ‘morango cravejado’ dessert due to lower fat content, though both are considered high-calorie treats.

6 sources. https://clstr.news/cluster/nutritional-comparison-of-trending-strawberry-desserts

### 2026-08-26: Sodiê Doces adopts viral 'Morango Cravejado' dessert trend

The 'Morango Cravejado' is becoming a viral confectionery trend in Brazil, featuring strawberries coated in white chocolate and crunchy red sugar syrup.

7 sources. https://clstr.news/cluster/sodi-doces-adopts-viral-morango-cravejado-dessert-trend

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Cite as: Brazilian strawberry dessert social media trends. CLSTR, https://clstr.news/situations/brazilian-strawberry-dessert-social-media-trends