# Brazilian wine industry growth and events > Live situation record from CLSTR: https://clstr.news/situations/brazilian-wine-industry-growth-and-events > Updated: 2026-08-28T01:47:13.000Z. Sources: 7. Developments: 3. The Brazilian wine industry is seeing increased activity through major trade events and a trend toward premiumization. The upcoming ProWine São Paulo trade fair, scheduled for October 2026, is expected to be a record-breaking edition with over 2,000 exhibitors and expanded international participation from countries including Portugal, Spain, Italy, France, Chile, Argentina, Hungary, and Germany. Complementing these industry developments, the Wine Locals Festival is set for September 2026 in São Paulo. This event will feature a tasting circuit covering more than 20 international terroirs, such as Burgundy, Champagne, and Mendoza, alongside a showcase of Brazilian wines from regions like Vale dos Vinhedos and Serra da Canastra. ## Timeline ### 2026-08-28: Wine and gastronomy events expand in Brazil Brazil sees a rise in wine-focused events, including Chandon’s monthly feijoada pairings in Garibaldi and the successful debut of the VEJA Comer & Beber Wine Fest in São Paulo. 2 sources. https://clstr.news/cluster/wine-and-gastronomy-events-expand-in-brazil ### 2026-08-23: Wine Locals Festival to host international wine tastings in São Paulo The Wine Locals Festival returns to São Paulo on September 11-12, 2026, featuring tastings from over 20 international and Brazilian wine terroirs. 6 sources. https://clstr.news/cluster/wine-locals-festival-to-host-international-wine-tastings-in-so-paulo ### 2026-08-08: ProWine São Paulo expects record attendance amid wine premiumization trends The ProWine São Paulo 2026 trade fair expects record participation due to rising wine premiumization in Brazil, alongside new product launches from regional cooperatives like Vinícola Garibaldi. 3 sources. https://clstr.news/cluster/prowine-so-paulo-expects-record-attendance-amid-wine-premiumization-trends --- Cite as: Brazilian wine industry growth and events. CLSTR, https://clstr.news/situations/brazilian-wine-industry-growth-and-events