# Bundesliga commercial and media partnership renewals

> Live situation record from CLSTR: https://clstr.news/situations/bundesliga-commercial-and-media-partnership-renewals
> Updated: 2026-08-27T09:27:48.000Z. Sources: 9. Developments: 2.

The Bundesliga has secured several key commercial and media partnerships. SportyNet renewed its broadcasting rights for the German football league through the 2028/29 cycle, starting with the 2026/27 season. This agreement includes broadcasting three matches per round, with two matches available for free on SportyNet’s YouTube channel.

Additionally, the Bundesliga and EA SPORTS FC renewed their long-term partnership, which dates back to 1998. The agreement ensures that both the Bundesliga and Bundesliga 2 will be featured in EA SPORTS FC titles, including FC 27 and FC Mobile. The parties intend to expand collaboration through digital content, intellectual property, and the use of advanced football data and TRACAB tracking features.

## Timeline

### 2026-08-27: Bundesliga and EA SPORTS FC renew long-term partnership

The Bundesliga and EA SPORTS FC have renewed their long-term partnership, ensuring the German leagues remain featured in upcoming video game titles and mobile platforms.

9 sources. https://clstr.news/cluster/bundesliga-and-ea-sports-fc-renew-long-term-partnership

### 2026-08-17: SportyNet renews Bundesliga broadcasting rights through 2029

SportyNet has renewed Bundesliga broadcasting rights through the 2028/29 season, including two free matches per round on YouTube and one on subscription TV.

2 sources. https://clstr.news/cluster/sportynet-renews-bundesliga-broadcasting-rights-through-2029

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Cite as: Bundesliga commercial and media partnership renewals. CLSTR, https://clstr.news/situations/bundesliga-commercial-and-media-partnership-renewals