# By Salomon Hospitality Círculo brand launch

> Live situation record from CLSTR: https://clstr.news/situations/by-salomon-hospitality-crculo-brand-launch
> Updated: 2026-08-31T07:19:09.000Z. Sources: 4. Developments: 2.

By Salomon Hospitality, a platform led by Harry and Toni Serra Moreno, has launched Círculo, a new luxury hotel brand. The brand focuses on properties with significant architectural value, aiming to preserve the history of historic buildings while integrating contemporary design.

The brand’s debut property is Círculo Condal in Barcelona, located in an 1891 building with 29 rooms. The company plans to expand the collection in 2027 with two new locations: Círculo Sevillano in Seville at the former Palacio Pinello, and Círculo Granadino in Granada at the Palacio San José.

This launch is part of a broader strategy to grow within the Spanish market through proprietary brands. The group currently manages 24 hotel assets across various segments, including urban, boutique, and luxury establishments.

## Timeline

### 2026-08-31: By Salomon Hospitality launches Círculo luxury hotel brand

By Salomon Hospitality has introduced Círculo, a luxury hotel brand for architecturally significant buildings, starting with Círculo Condal in Barcelona and expanding to Seville and Granada by 2027.

2 sources. https://clstr.news/cluster/by-salomon-hospitality-launches-crculo-luxury-hotel-brand-1

### 2026-08-27: By Salomon Hospitality launches Círculo luxury hotel brand

By Salomon Hospitality has launched Círculo, a luxury hotel brand specializing in architecturally significant buildings, debuting with Círculo Condal in Barcelona.

2 sources. https://clstr.news/cluster/by-salomon-hospitality-launches-crculo-luxury-hotel-brand

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Cite as: By Salomon Hospitality Círculo brand launch. CLSTR, https://clstr.news/situations/by-salomon-hospitality-crculo-brand-launch