# Canadian holiday consumer spending trends

> Developing situation record from CLSTR: https://clstr.news/situations/canadian-holiday-consumer-spending-trends
> Updated: 2026-10-28T15:00:00.000Z. Sources: 3. Developments: 2.

Reports indicate a projected decline in Canadian holiday spending for the upcoming season. An initial PwC Canada report suggested an average expenditure of $1,487, an 11 per cent decrease from the previous year, while noting a growing consumer preference for domestic goods. Specifically, 54 per cent of respondents expressed a willingness to pay more for Canadian-made products.

Subsequent data from the Retail Council of Canada’s 9th annual RCC × Leger Holiday Shopping Survey provided a lower average spending projection of $911 per family, down from $975 in 2025. This survey highlighted regional variations, with Alberta families projecting the highest spending at $1,184 and Quebec families projecting the lowest at $644.

## Timeline

### 2026-10-28: Holiday spending projections and budgeting strategies

Canadian families plan to spend an average of $911 this holiday season, while US spending exceeded $1 trillion in 2025. Experts recommend strict budgeting to manage rising costs.

3 sources. https://clstr.news/cluster/holiday-spending-projections-and-budgeting-strategies

### 2026-10-06: Canadian holiday spending expected to decline as preference for domestic goods rises

A PwC Canada report shows Canadians plan to spend 11 per cent less this holiday season, though 54 per cent are willing to pay a premium for Canadian-made products over imports.

3 sources. https://clstr.news/cluster/canadian-holiday-spending-expected-to-decline-as-preference-for-domestic-goods-rises

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Cite as: Canadian holiday consumer spending trends. CLSTR, https://clstr.news/situations/canadian-holiday-consumer-spending-trends