# Cannabis and hemp-derived beverage market trends

> Live situation record from CLSTR: https://clstr.news/situations/cannabis-and-hemp-derived-beverage-market-trends
> Updated: 2026-10-03T11:00:57.000Z. Sources: 6. Developments: 3.

The market for cannabis and hemp-derived beverages is seeing significant consumer interest and commercial growth. In the broader wellness sector, consumers are increasingly prioritizing product quality, seeking lab-tested items with specific cannabinoid profiles to address needs such as anxiety or chronic pain.

In Minnesota, the hemp-derived THC beverage market has experienced robust sales growth since legalization in June 2023. Retailers have reported notable increases, with some seeing THC beverage sales rise by approximately 12% year-to-date, while the broader THC department grew nearly 20%. These products are being integrated into social lifestyles as alternatives to alcohol.

Nationwide, a new generation of beverages containing low doses of THC—typically between 2 and 5 milligrams—is gaining popularity. These products, which include sparkling waters, teas, and lemonades, are marketed as a form of ‘bottled relaxation’ to provide a social experience similar to beer or cocktails without intense effects. 

The category is experiencing rapid growth, with Euromonitor projecting the American market for hemp-derived beverages could reach $4.1 billion by 2028. These items are often sold in colorful cans with fruit flavors and priced around $6 per dose or $70 per bottle. This trend follows a regulatory trajectory that began with state-level legalization in the 1990s and was furthered by the 2018 Farm Bill.

## Timeline

### 2026-10-03: THC-infused beverages see rising popularity in the United States

Low-dose THC beverages are rising in popularity in the U.S., with the hemp-derived drink market projected to reach $4.1 billion by 2028.

2 sources. https://clstr.news/cluster/thc-infused-beverages-see-rising-popularity-in-the-united-states

### 2026-09-22: Minnesota THC beverage sales grow amid potential federal ban

THC beverage sales are rising in Minnesota, with retailers reporting significant growth in the hemp-derived category despite potential upcoming federal prohibitions.

2 sources. https://clstr.news/cluster/minnesota-thc-beverage-sales-grow-amid-potential-federal-ban

### 2026-09-21: Cannabis wellness and hemp beverage market trends

Consumers are increasingly focusing on lab-tested, high-quality cannabis products for wellness, while brands like Highlandia are gaining market share in the THC beverage sector.

2 sources. https://clstr.news/cluster/cannabis-wellness-and-hemp-beverage-market-trends

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Cite as: Cannabis and hemp-derived beverage market trends. CLSTR, https://clstr.news/situations/cannabis-and-hemp-derived-beverage-market-trends