# CCC Group ShockPrice retail expansion

> Live situation record from CLSTR: https://clstr.news/situations/ccc-group-shockprice-retail-expansion
> Updated: 2026-09-04T14:24:00.000Z. Sources: 2. Developments: 2.

Polish retailer CCC Group, through its Modivo division, is expanding its new off-price brand, ShockPrice, into Eastern and Central Europe.

In August 2026, the company launched its first ShockPrice store in Arad, Romania, at the Agora mall. The brand focuses on selling branded clothing and footwear from older collections and production surpluses at lower price points than full-price outlets. CEO Dariusz Miłek stated the company aims to become “the king of off-price retail,” with a goal of opening 100 stores annually.

By September 2026, the expansion continued into western Slovakia. The ShockPrice chain in Slovakia intends to compete with discount retailers by offering fashion, electronics, and home decor in stores ranging from 1,200 to 2,500 square meters, specifically targeting smaller towns.

## Timeline

### 2026-09-04: Retailers expand in Slovakia with new off-price and unmanned models

Retailers in Slovakia are adopting new models: Modivo is launching the off-price chain Shockprice, while supermarket Kraj has introduced unmanned, QR-code-access shopping in Bratislava.

2 sources. https://clstr.news/cluster/retailers-expand-in-slovakia-with-new-off-price-and-unmanned-models

### 2026-08-06: CCC Group launches ShockPrice off‑price store in Arad, Romania

CCC Group’s Modivo division is opening its ShockPrice off‑price store in Arad, Romania, targeting lower‑price branded apparel and planning rapid expansion across Europe.

2 sources. https://clstr.news/cluster/ccc-group-launches-shockprice-offprice-store-in-arad-romania

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Cite as: CCC Group ShockPrice retail expansion. CLSTR, https://clstr.news/situations/ccc-group-shockprice-retail-expansion