# Celebrity likeness unauthorized AI usage

> Live situation record from CLSTR: https://clstr.news/situations/celebrity-likeness-unauthorized-ai-usage
> Updated: 2026-10-26T16:55:53.000Z. Sources: 2. Developments: 2.

Public figures have begun denouncing the unauthorized use of their physical likenesses to create artificial intelligence-generated content and digital avatars.

Bollywood actress Neha Sharma issued a formal warning against the creation and circulation of AI-generated videos and images using her face without consent, stating she would pursue legal action to prevent damage to her image. 

In a separate instance, Colombian actress Akima, also known as Laura Sofía Grueso, alleged that a Mexican producer used her photographs to develop several digital characters for luxury brand advertising campaigns. The producer reportedly claimed the AI avatars were necessary because suitable real-world faces could not be found for client demands. Akima is currently evaluating legal options in the United States and Europe regarding these violations of image rights.

## Timeline

### 2026-10-26: Actress Akima alleges unauthorized use of her face for AI avatars

Actress Akima alleges a producer used her likeness to create AI-generated avatars for luxury brand campaigns without consent.

2 sources. https://clstr.news/cluster/actress-akima-alleges-unauthorized-use-of-her-face-for-ai-avatars

### 2026-10-17: Neha Sharma warns against unauthorized AI use of her likeness

Actress Neha Sharma has warned of legal action against the unauthorized use of her likeness in AI-generated content while unverified reports circulate regarding her potential Instagram subscription earnings.

2 sources. https://clstr.news/cluster/neha-sharma-warns-against-unauthorized-ai-use-of-her-likeness

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Cite as: Celebrity likeness unauthorized AI usage. CLSTR, https://clstr.news/situations/celebrity-likeness-unauthorized-ai-usage