# Central Portugal regional tourism promotion

> Live situation record from CLSTR: https://clstr.news/situations/central-portugal-regional-tourism-promotion
> Updated: 2026-10-02T15:05:52.000Z. Sources: 5. Developments: 2.

Turismo Centro de Portugal has initiated several promotional strategies to bolster regional tourism. The organization first launched domestic campaigns, including ‘Desapareça um Bocadinho’, which uses short films to promote nature and culture, and ‘100 Destino no Centro de Portugal’, a two-year digital series covering 100 municipalities.

Following these regional efforts, the agency expanded its outreach to South American markets. In Brazil, the agency participated in trade meetings and hosted a gastronomic festival in Salvador to showcase Portuguese heritage. In Argentina, the agency conducted a tourism sector roadshow and participated in the International Tourism Fair in Buenos Aires, while also exploring potential ties between the religious centers of Luján and Fátima.

## Timeline

### 2026-10-02: Centro de Portugal launches tourism promotion in Brazil and Argentina

The Centro de Portugal agency launched a promotional mission in Brazil and Argentina, focusing on gastronomy, air connectivity, and trade meetings to boost regional tourism.

3 sources. https://clstr.news/cluster/centro-de-portugal-launches-tourism-promotion-in-brazil-and-argentina

### 2026-09-22: Turismo Centro de Portugal launches new regional tourism campaigns

Turismo Centro de Portugal launched the ‘Desapareça um Bocadinho’ campaign and a digital series to promote year-round tourism across its 100 municipalities.

3 sources. https://clstr.news/cluster/turismo-centro-de-portugal-launches-new-regional-campaigns-in-nazar

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Cite as: Central Portugal regional tourism promotion. CLSTR, https://clstr.news/situations/central-portugal-regional-tourism-promotion