# Chanel launches Coco Mademoiselle Crush Absolu and makeup > Live situation record from CLSTR: https://clstr.news/situations/chanel-coco-mademoiselle-crush-absolu-launch > Updated: 2026-09-09T09:48:59.000Z. Sources: 15. Developments: 5. Singer-songwriter Gracie Abrams has been named the face of Chanel’s new fragrance, Coco Mademoiselle Crush Absolu. The campaign features a film directed by Joe Wright set against Parisian backdrops, depicting a narrative of instinct and movement. Following the announcement of Abrams as the ambassador, Chanel officially launched the fragrance on August 19, coinciding with the birthday of the brand’s founder, Gabrielle Chanel. Created by perfumer Olivier Polge, the scent is described as an intense ambery composition and a sweeter iteration compared to the original eau de parfum. Its profile includes top notes of lychee and grapefruit, a heart of rose and jasmine, and a base of patchouli, vanilla, and vetiver. To celebrate the release, the fashion house hosted an immersive event in Polanco, Mexico City, titled ‘Café Mademoiselle’, which recreated the Art Deco Parisian bistro depicted in the campaign film. To mark the 25th anniversary of the original 2001 fragrance, Chanel is expanding the Coco Mademoiselle franchise with a dedicated makeup collection scheduled for release in late 2026. This collector’s series, which Abrams is also associated with, includes nine eyeshadows, blush, nail polish, top coats in beige and brown tones, and a ‘Rouge Coco Crush’ lipstick. The collection’s aesthetic draws inspiration from the black and gold packaging of the original perfume. In September 2026, Chanel continues to mark these milestones through its fashion and fragrance lines. Additionally, Singaporean actors Kheng Hua and her daughter Shi-An were featured in the magazine 《女友》 (Her) for its 50th anniversary, wearing Chanel’s Fall/Winter 2026 collection. ## Claims - Chanel has launched a new fragrance called Coco Mademoiselle Crush Absolu. (corroborated by 3 sources) - The fragrance was created by Chanel perfumer Olivier Polge. (corroborated by 2 sources) - The scent features notes of lychee, grapefruit, rose, jasmine, patchouli, vanilla, and vetiver. (corroborated by 2 sources) - Gracie Abrams is the new brand ambassador for the fragrance. (single source) - The campaign short film was directed by Joe Wright. (single source) - Chanel held a launch event called Café Mademoiselle in Polanco, Mexico City. (single source) ## Timeline ### 2026-09-09: Chanel marks milestones with new fragrance and fashion feature Chanel celebrates the 25th anniversary of Coco Mademoiselle with a new fragrance launch and features actors Kheng Hua and Shi-An for the 50th anniversary of 《女友》 magazine. 2 sources. https://clstr.news/cluster/chanel-marks-milestones-with-new-fragrance-and-fashion-feature ### 2026-08-31: Chanel expands Coco Mademoiselle with new fragrance and makeup Chanel is celebrating the 25th anniversary of Coco Mademoiselle by launching the ‘Crush Absolu’ fragrance and a new collector’s makeup collection featuring eyeshadows, blush, and lipstick. 2 sources. https://clstr.news/cluster/chanel-expands-coco-mademoiselle-with-new-fragrance-and-makeup ### 2026-08-24: Chanel launches Coco Mademoiselle Crush Absolu fragrance Chanel has launched Coco Mademoiselle Crush Absolu, a sweeter fragrance featuring lychee and grapefruit notes, supported by a cinematic campaign starring Gracie Abrams. 4 sources. https://clstr.news/cluster/chanel-launches-coco-mademoiselle-crush-absolu-fragrance-1 ### 2026-08-21: Chanel launches Coco Mademoiselle Crush Absolu fragrance Chanel launches Coco Mademoiselle Crush Absolu, a new intense fragrance created by Olivier Polge and fronted by ambassador Gracie Abrams. 4 sources. https://clstr.news/cluster/chanel-launches-coco-mademoiselle-crush-absolu-fragrance ### 2026-08-19: Gracie Abrams named face of Chanel’s Coco Mademoiselle Crush Absolu Singer Gracie Abrams becomes the face of Chanel’s new Coco Mademoiselle Crush Absolu fragrance in a campaign directed by Joe Wright. 3 sources. https://clstr.news/cluster/gracie-abrams-named-face-of-chanels-coco-mademoiselle-crush-absolu --- Cite as: Chanel launches Coco Mademoiselle Crush Absolu and makeup. CLSTR, https://clstr.news/situations/chanel-coco-mademoiselle-crush-absolu-launch