# Charles Leclerc and Chivas Regal whisky launch

> Live situation record from CLSTR: https://clstr.news/situations/charles-leclerc-and-chivas-regal-whisky-launch
> Updated: 2026-09-02T13:20:18.000Z. Sources: 2. Developments: 2.

Formula One driver Charles Leclerc partnered with Chivas Regal to launch a limited-edition 16-year-old whisky. To celebrate the release, an event titled the ‘Chivas Regal Arena of Mastery’ was held, featuring a bespoke chess-inspired strategy game called SE!ZE.

The competition involved Leclerc playing against chess grandmaster Hikaru Nakamura. The launch and accompanying activation were timed ahead of the Italian Grand Prix, highlighting a marketing trend of using celebrity endorsements to reach younger demographics.

## Timeline

### 2026-09-02: Chivas Regal launches Charles Leclerc signature whisky

Chivas Regal launched a limited-edition 16-year-old whisky co-created with F1 driver Charles Leclerc through a high-profile event featuring a chess match against Grandmaster Hikaru Nakamura.

2 sources. https://clstr.news/cluster/chivas-regal-launches-charles-leclerc-signature-whisky

### 2026-08-19: Charles Leclerc to face Hikaru Nakamura in chess-inspired challenge

F1 driver Charles Leclerc will face chess grandmaster Hikaru Nakamura in a strategy game challenge to celebrate the launch of Chivas Regal 16 whisky on 1 September.

2 sources. https://clstr.news/cluster/charles-leclerc-to-face-hikaru-nakamura-in-chess-inspired-challenge

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Cite as: Charles Leclerc and Chivas Regal whisky launch. CLSTR, https://clstr.news/situations/charles-leclerc-and-chivas-regal-whisky-launch