# Chery automotive brand expansion in Asia-Pacific

> Live situation record from CLSTR: https://clstr.news/situations/chery-automotive-brand-expansion-in-asia-pacific
> Updated: 2026-08-12T00:00:00.000Z. Sources: 3. Developments: 2.

Chery is expanding its presence and brand portfolio across the Asia-Pacific region.

In Australia, Chery Motor Australia announced the upcoming launch of Lepas, a new brand of family-friendly SUVs. Chief Operating Officer Lucas Harris described the brand as a “refined” product utilizing unique platforms to offer a quieter cabin and battery-electric powertrains. Lepas is intended to serve as a “playful, bold alternative” for inner-city buyers.

Concurrently, Chery is strengthening its position in Malaysia through participation in the StarCarSifu Auto Show 2026. The company is showcasing its SUV portfolio and plug-in hybrid (PHEV) models, specifically highlighting its Chery Super Hybrid (CSH) technology. Additionally, Chery has expanded its physical service network in Malaysia with the opening of a new 3S center in Alor Setar, Kedah, which utilizes the company’s Gen 4.0 concept.

## Timeline

### 2026-08-12: Chery expands Malaysian presence through auto show and new Alor Setar center

Chery Malaysia is showcasing its SUV and PHEV lineup at the StarCarSifu Auto Show 2026 in Mid Valley Megamall, while also expanding its retail presence with a new Gen 4.0 concept center in Alor Setar.

3 sources. https://clstr.news/cluster/chery-expands-malaysian-presence-through-auto-show-and-new-alor-setar-center

### 2026-08-05: Chery Australia launches new SUV brand Lepas

Chery Motor Australia COO Lucas Harris unveiled Lepas, a new SUV brand with unique platforms and a playful, refined design, joining Chery’s lineup in Australia.

2 sources. https://clstr.news/cluster/chery-australia-launches-new-suv-brand-lepas

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Cite as: Chery automotive brand expansion in Asia-Pacific. CLSTR, https://clstr.news/situations/chery-automotive-brand-expansion-in-asia-pacific