# Chery Exlantix brand expansion

> Live situation record from CLSTR: https://clstr.news/situations/chery-exlantix-brand-expansion
> Updated: 2026-10-24T03:00:00.000Z. Sources: 7. Developments: 2.

Chery is expanding its premium presence through the Exlantix brand, which serves as the electrified vehicle arm of its premium offerings. In Australasia, the brand will launch in Australia and New Zealand to bypass trademark restrictions on the Exeed name, with the first vehicles expected in the first half of 2027. The initial lineup is anticipated to include the Exlantix ET SUV and the Exlantix ES GT shooting brake.

In the European market, the Exlantix ET electric SUV has begun entering the premium segment. Initial reviews of the five-meter-long SUV describe it as a high-specification vehicle with a comfortable interior and competitive pricing, though reviewers noted some design flaws and minor issues.

## Timeline

### 2026-10-24: Exlantix ET electric SUV review

The Exlantix ET, a premium electric SUV from Chery Automobile, enters the European market with high specifications and competitive pricing, despite some design criticisms.

4 sources. https://clstr.news/cluster/exlantix-et-electric-suv-review

### 2026-10-18: Chery to launch Exlantix premium brand in Australia and New Zealand

Chery will launch its premium electric brand, Exlantix, in Australia and New Zealand, with the first models expected by early 2027.

3 sources. https://clstr.news/cluster/chery-to-launch-exlantix-premium-brand-in-australia-and-new-zealand

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Cite as: Chery Exlantix brand expansion. CLSTR, https://clstr.news/situations/chery-exlantix-brand-expansion