# Chery Group global market expansion and strategy > Live situation record from CLSTR: https://clstr.news/situations/chery-group-global-market-expansion-and-strategy > Updated: 2026-10-25T00:09:57.000Z. Sources: 22. Developments: 5. Chery Group is pursuing various international market strategies, focusing on design trends and navigating trade barriers. The company has defended the popularity of its boxy SUV designs, such as the Jetour T2, which are intended to communicate safety and utility to enthusiasts. These models are expected to enter the Australian market by early 2027. In an effort to enter the United States, Chery International Executive Vice President Charlie Zhang has expressed openness to partnerships with American automakers. To address U.S. government concerns regarding data security and Chinese technology, Zhang suggested the possibility of developing vehicles that do not rely on Chinese hardware or software. At the 2026 Chery International User Summit in Wuhu, the company unveiled its ‘Globalisation 3.0’ strategy. This initiative aims to transform Chery into a “high-tech ecosystem cluster” by 2035 through the integration of AI and green technologies. The strategy shifts focus from simple exports toward deep local integration, including establishing R&D, manufacturing, and procurement in over 130 countries to support regional economies. As part of this expansion, the Omoda & Jaecoo sub-brand plans to enter 99 markets by 2027, including Japan, South Korea, Canada, and various European nations. In Canada, Chery is evaluating plans to establish a manufacturing presence, potentially utilizing idle production capacity through discussions with Canadian investors. If successful, Chery would be the first Chinese automaker to operate a manufacturing facility in Canada. This follows preparations for a brand launch in Canada scheduled for early next year, coinciding with a Canadian quota allowing 49,000 Chinese new energy vehicle imports annually at lower tariffs. ## Timeline ### 2026-10-25: Chery Automobile considers building manufacturing plant in Canada Chery Automobile is considering building a manufacturing plant in Canada and plans to enter the Canadian market next year, potentially becoming the first Chinese automaker to manufacture in the country. 2 sources. https://clstr.news/cluster/chery-automobile-considers-building-manufacturing-plant-in-canada ### 2026-10-23: Chery Group unveils Globalisation 3.0 strategy and expansion plans Chery Group has launched its Globalisation 3.0 strategy, aiming to evolve into a high-tech ecosystem by 2035 with expanded local manufacturing and R&D across 130 countries. 16 sources. https://clstr.news/cluster/chery-explores-us-market-entry-through-potential-partnerships ### 2026-10-22: Chery targets luxury market with new brands and technology Chery aims to challenge established luxury car brands by introducing new premium labels like Lepas and Exlantix, focusing on rapid technological adoption and electric vehicle expansion. 2 sources. https://clstr.news/cluster/chery-targets-luxury-market-with-new-brands-and-technology ### 2026-10-21: Chery explores partnerships with US automakers to enter market Chery Group is considering partnerships with US automakers and developing non-Chinese hardware/software to enter the US market, while facing subsidy uncertainty in Spain due to upcoming elections. 2 sources. https://clstr.news/cluster/chery-explores-partnerships-with-us-automakers-to-enter-market ### 2026-09-27: Chery Group defends enduring popularity of boxy SUV designs Chery Group asserts that the boxy SUV design trend is an enduring, iconic shape that conveys toughness and utility, with many Chinese models slated for Australian release by 2027. 2 sources. https://clstr.news/cluster/chery-group-defends-enduring-popularity-of-boxy-suv-designs --- Cite as: Chery Group global market expansion and strategy. CLSTR, https://clstr.news/situations/chery-group-global-market-expansion-and-strategy