# Chiikawa franchise merchandise and anniversary expansions

> Live situation record from CLSTR: https://clstr.news/situations/chiikawa-franchise-merchandise-and-anniversary-expansions
> Updated: 2026-09-28T06:00:27.000Z. Sources: 5. Developments: 2.

The popular Japanese character franchise “Chiikawa” is expanding its commercial offerings through various themed merchandise releases and anniversary celebrations.

In late September, announcements were made regarding new New Year-themed items, such as money envelopes and gift bags, alongside stationery collections from Bandai scheduled for late 2026. This follows significant commercial success for the franchise, including high box office revenues for its recent film.

Additionally, Chiikawa Bakery, a subsidiary of CL Holdings, announced a campaign to celebrate its second anniversary on October 29, 2026. The celebration includes the release of character mascots shaped like pastries, promotional items for customers, and new features at pop-up locations, such as a photo booth in Harajuku.

## Timeline

### 2026-09-28: Chiikawa Bakery to celebrate 2nd anniversary with new merchandise

Chiikawa Bakery will launch a second anniversary celebration on October 15, 2026, featuring new character mascots, themed merchandise, and special customer campaigns.

3 sources. https://clstr.news/cluster/chiikawa-bakery-to-celebrate-2nd-anniversary-with-new-merchandise

### 2026-09-26: Chiikawa announces new New Year and stationery merchandise

New “Chiikawa” merchandise, including New Year money envelopes and Bandai bookmark collections, has been announced for release in late 2024 and 2026.

3 sources. https://clstr.news/cluster/chiikawa-announces-new-new-year-and-stationery-merchandise

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Cite as: Chiikawa franchise merchandise and anniversary expansions. CLSTR, https://clstr.news/situations/chiikawa-franchise-merchandise-and-anniversary-expansions