# Children's Day economic and social activity in Mato Grosso

> Live situation record from CLSTR: https://clstr.news/situations/childrens-day-economic-and-social-activity-in-mato-grosso
> Updated: 2026-09-16T19:33:04.000Z. Sources: 5. Developments: 2.

In Mato Grosso do Sul, Children’s Day is projected to provide a significant economic boost, with an estimated R$ 491.29 million injection into the local economy. This represents a 33% increase over the previous year. Consumer surveys indicate that toys are the most preferred gift category, with 72% of consumers intending to purchase them.

In conjunction with the commercial season, Sesc Mesa Brasil has initiated a toy donation campaign to support vulnerable children. The drive aims to collect new or used toys in good condition for communities in Aquidauana, Campo Grande, and Três Lagoas through various Sesc units across the state.

## Timeline

### 2026-09-16: Sesc Mesa Brasil launches toy donation campaign in Mato Grosso do Sul

Sesc Mesa Brasil is collecting toy donations in Mato Grosso do Sul, including Aquidauana, to benefit children in vulnerable communities for Children's Day.

2 sources. https://clstr.news/cluster/sesc-mesa-brasil-launches-toy-donation-campaign-in-mato-grosso-do-sul

### 2026-09-15: Mato Grosso do Sul economy to see R$ 491 million boost from Children's Day

Children's Day is expected to generate R$ 491.29 million in Mato Grosso do Sul, a 33% increase from last year, driven largely by toy sales and physical retail shopping.

3 sources. https://clstr.news/cluster/mato-grosso-do-sul-economy-to-see-r-491-million-boost-from-childrens-day

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Cite as: Children's Day economic and social activity in Mato Grosso. CLSTR, https://clstr.news/situations/childrens-day-economic-and-social-activity-in-mato-grosso