# China food safety and advertising regulation > Live situation record from CLSTR: https://clstr.news/situations/china-food-safety-and-advertising-regulation > Updated: 2026-09-28T02:54:34.000Z. Sources: 4. Developments: 2. China is intensifying regulatory oversight of food safety, with a specific focus on digital commerce and deceptive marketing. The State Administration for Market Regulation has targeted fraudulent advertising in online sales, including the use of AI virtual humans in livestreaming to make false health claims. Enforcement actions have included fines for companies that falsely claimed products could cure chronic conditions. To improve transparency, authorities are promoting digital innovation through standardized digital labels. Over 2,200 enterprises have implemented these labels for more than 15,000 products, allowing consumers to access traceability data via QR codes. Building on these efforts, regulators have held guidance meetings to demand that internet platforms take greater responsibility for managing food safety risks. The agency has called for stricter merchant audits, routine inspections, and expanded sampling inspections to combat counterfeit or substandard products in the growing online food market. ## Timeline ### 2026-09-28: China regulator strengthens oversight of online food safety China's State Administration for Market Regulation is intensifying oversight of online food safety, demanding stricter merchant audits and expanded sampling inspections to combat counterfeit goods. 2 sources. https://clstr.news/cluster/china-regulator-strengthens-oversight-of-online-food-safety ### 2026-09-06: China targets food advertising fraud and expands digital labeling China is cracking down on online food false advertising, including AI-driven deceptive livestreaming, while simultaneously rolling out digital food labels for over 15,000 products to improve transparency. 2 sources. https://clstr.news/cluster/china-targets-food-advertising-fraud-and-expands-digital-labeling --- Cite as: China food safety and advertising regulation. CLSTR, https://clstr.news/situations/china-food-safety-and-advertising-regulation