# China Mid-Autumn Festival film market performance

> Live situation record from CLSTR: https://clstr.news/situations/china-mid-autumn-festival-film-market-performance
> Updated: 2026-09-26T04:25:12.000Z. Sources: 3. Developments: 2.

The Chinese film market experienced fluctuating performance during the Mid-Autumn Festival period.

Initially, the market faced a significant downturn characterized by extremely poor pre-sales, totaling less than 30 million yuan. Analysts noted a trend of low-budget domestic productions and a 23% drop in viewing frequency compared to the previous year. During this early stage, the re-release of ‘Avengers: Endgame’ (Enhanced Edition) dominated the market, accounting for up to 77% of total pre-sales.

Subsequently, the box office saw a surge, with total revenues exceeding 100 million yuan. This recovery was driven by a lineup of 16 films, including the continued success of the ‘Avengers: Endgame’ re-release, which captured over 40% of the box office on the first day of the period. Other contributors to the market activity included domestic titles such as ‘Dunhuang Hero’ and ‘Old Jianghu’.

## Timeline

### 2026-09-26: China Mid-Autumn Festival film box office exceeds 100 million yuan

China's Mid-Autumn Festival film box office has surpassed 100 million yuan, driven largely by the re-release of “Avengers: Endgame,” which captured over 40% of the period's revenue.

2 sources. https://clstr.news/cluster/china-mid-autumn-festival-film-box-office-exceeds-100-million-yuan

### 2026-09-23: China film market faces weak Mid-Autumn Festival box office

The Chinese film market faces a weak Mid-Autumn Festival season, with low domestic pre-sales and a reliance on the re-release of ‘Avengers: Endgame’ to drive box office numbers.

2 sources. https://clstr.news/cluster/china-film-market-faces-weak-mid-autumn-festival-box-office

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Cite as: China Mid-Autumn Festival film market performance. CLSTR, https://clstr.news/situations/china-mid-autumn-festival-film-market-performance