# Chopard Happy Diamonds 50th anniversary

> Live situation record from CLSTR: https://clstr.news/situations/chopard-happy-diamonds-50th-anniversary
> Updated: 2026-09-27T22:01:58.000Z. Sources: 10. Developments: 2.

Chopard is marking the 50th anniversary of its Happy Diamonds collection, which features diamonds that move freely between sapphire crystals. 

To commemorate the milestone, the brand has launched a new campaign featuring ambassadors Bella Hadid and Liu Wen. The anniversary includes the release of the Happy Diamonds Heritage collection, which reissues original models in 18-karat ethical yellow gold with onyx dials. These include a 34 mm mechanical model using the Chopard Manufacture caliber 10.01-C and a smaller quartz-powered version.

Additionally, the brand introduced the Happy Sport The First, a re-edition of a 1993 design that combines steel and diamonds. This model is available in 26 mm and 33 mm sizes.

## Timeline

### 2026-09-27: Chopard celebrates 50 years of Happy Diamonds collection

Chopard celebrates 50 years of its Happy Diamonds collection with the release of the Happy Diamonds Heritage and the Happy Sport The First re-edition, featuring models with moving diamonds.

4 sources. https://clstr.news/cluster/chopard-celebrates-50-years-of-happy-diamonds-collection

### 2026-09-15: Chopard celebrates 50 years of Happy Diamonds

Chopard marks 50 years of Happy Diamonds with a new campaign featuring Bella Hadid and Liu Wen, alongside the release of the Happy Sport The First and updated Heritage collections.

6 sources. https://clstr.news/cluster/chopard-celebrates-50-years-of-happy-diamonds

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Cite as: Chopard Happy Diamonds 50th anniversary. CLSTR, https://clstr.news/situations/chopard-happy-diamonds-50th-anniversary