# CJ ENM international content expansion

> Live situation record from CLSTR: https://clstr.news/situations/cj-enm-international-content-expansion
> Updated: 2026-10-13T09:37:03.000Z. Sources: 4. Developments: 2.

CJ ENM is pursuing international expansion of Korean content through strategic partnerships in different global regions.

In the United Kingdom, CJ ENM signed a Memorandum of Understanding with the Korean Cultural Centre UK and the KOCCA UK Business Centre to launch ‘Curated Korea 2026’. This month-long showcase aims to promote contemporary Korean culture, including screen, literature, and food, while fostering professional exchanges between Korean creators and the UK industry.

In the Middle East and North Africa (MENA) region, CJ ENM entered a long-term strategic partnership with MBC Group. This collaboration includes the launch of a dedicated TVing branded space on the MBC Shahid streaming service, featuring premium K-content with Arabic dubbing and subtitles. The deal also provides for simulcast availability on the MBC Shahid app and exclusive periods for CJ ENM titles on the MBC4 linear television channel.

## Timeline

### 2026-10-13: MBC Group and CJ ENM partner to expand K-content in MENA

MBC Group and CJ ENM have signed a strategic partnership to bring premium Korean content to the MENA region via a dedicated space on the Shahid streaming service.

2 sources. https://clstr.news/cluster/mbc-group-and-cj-enm-partner-to-expand-k-content-in-mena

### 2026-09-30: CJ ENM partners with UK agencies to launch ‘Curated Korea 2026’

CJ ENM, the Korean Cultural Centre UK, and KOCCA have partnered to launch ‘Curated Korea 2026,’ a month-long cultural showcase in London featuring K-dramas, literature, and food.

2 sources. https://clstr.news/cluster/cj-enm-partners-with-uk-agencies-to-launch-curated-korea-2026

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Cite as: CJ ENM international content expansion. CLSTR, https://clstr.news/situations/cj-enm-international-content-expansion