# CLIA October Cruise Month campaign

> Developing situation record from CLSTR: https://clstr.news/situations/clia-october-cruise-month-campaign
> Updated: 2026-10-25T21:44:43.000Z. Sources: 4. Developments: 2.

The Cruise Lines International Association (CLIA) launched its October Cruise Month initiative, initially focusing on the growth and innovation within the river cruising sector. The campaign utilized social media and specialized training webinars for CLIA-certified travel agents to highlight the diversity of inland waterway travel.

As the campaign progressed, the focus shifted to luxury cruising for its final weekly theme. CLIA Executive Director in Australasia, Joel Katz, noted that luxury cruising is a significant growth area, with cruise lines investing in sophisticated vessels and customized experiences to meet demand for intimate destination connections. The #LoveCruise campaign continued to support travel agents through specialized toolkits and training.

## Timeline

### 2026-10-25: CLIA launches luxury cruising theme for Cruise Month

The Cruise Lines International Association has launched its final Cruise Month theme, focusing on the growth and investment within the luxury cruising sector.

4 sources. https://clstr.news/cluster/clia-launches-luxury-cruising-theme-for-cruise-month

### 2026-10-11: CLIA launches Cruise Month and opens Australasian industry awards

CLIA has launched its October Cruise Month focusing on river cruising and opened nominations for the 24th Annual Cruise Industry Awards for the Australasian travel community.

3 sources. https://clstr.news/cluster/clia-launches-cruise-month-and-opens-australasian-industry-awards

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Cite as: CLIA October Cruise Month campaign. CLSTR, https://clstr.news/situations/clia-october-cruise-month-campaign