# Coca-Cola market presence and consumption in Latin America

> Live situation record from CLSTR: https://clstr.news/situations/coca-cola-market-presence-and-consumption-in-latin-america
> Updated: 2026-08-18T23:34:01.000Z. Sources: 4. Developments: 2.

Mexico has become a global leader in Coca-Cola consumption, with per capita figures reaching a record 160 liters per year in 2024, surpassing the United States. In specific regions like Chiapas, consumption has reportedly exceeded 800 liters per person annually. Factors driving these rates include aggressive marketing and limited access to potable water in rural areas, where the beverage is often seen as a safer alternative.

In response to its significant market position, the Coca-Cola Company is expanding its presence in Latin America. Mexico remains the largest market in the region, accounting for 43% of the company’s Latin American unit case volume. Recent initiatives include the opening of ‘House of Coca-Cola’ in Mexico City, a physical retail space for brand experiences, and the launch of the ‘The World Can Wait’ marketing campaign in Ecuador.

## Timeline

### 2026-08-18: Coca-Cola expands brand presence in Ecuador and Mexico

Coca-Cola is strengthening its Latin American presence with a new ‘The World Can Wait’ campaign in Ecuador and the opening of a brand experience space, House of Coca-Cola, in Mexico City.

2 sources. https://clstr.news/cluster/coca-cola-expands-brand-presence-in-ecuador-and-mexico

### 2026-08-15: Coca-Cola consumption reaches record levels in Mexico

Mexico leads global Coca-Cola consumption with 160 liters per person annually in 2024, significantly outpacing the United States due to marketing and water access factors.

2 sources. https://clstr.news/cluster/coca-cola-consumption-reaches-record-levels-in-mexico

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Cite as: Coca-Cola market presence and consumption in Latin America. CLSTR, https://clstr.news/situations/coca-cola-market-presence-and-consumption-in-latin-america