# Commercial success of Japanese idol group =LOVE

> Live situation record from CLSTR: https://clstr.news/situations/commercial-success-of-japanese-idol-group-love
> Updated: 2026-08-31T20:48:47.000Z. Sources: 4. Developments: 2.

The Japanese idol group =LOVE, produced by Rino Sashihara, has experienced significant commercial success with their 21st single, ‘Koi, Hajimemashita.’

Following a live performance of the single on the television program ‘Music Station’ that drove social media engagement, the group achieved a major milestone. The single debuted at number one on the Oricon Weekly Single Ranking, selling 515,000 copies in its first week. This marks the group’s first time exceeding 500,000 weekly sales and represents their eighth number-one single.

In addition to physical sales, the group has seen success on digital platforms, with multiple tracks appearing on the Apple Music ‘Top 100: Japan’ chart. The group has announced upcoming concerts at TOYOTA ARENA TOKYO in October 2026 and the Tokyo Dome in January 2027.

## Timeline

### 2026-08-31: =LOVE reaches first 500,000 weekly sales milestone

Idol group =LOVE reached a career high with their single ‘Koi, Hajimemashita.’, debuting at number one on the Oricon Weekly Single Ranking with over 515,000 copies sold in its first week.

2 sources. https://clstr.news/cluster/love-reaches-first-500000-weekly-sales-milestone

### 2026-08-28: =LOVE performs new single on Music Station amid chart success

Idol group =LOVE performed their new single ‘Koi, Hajimemashita.’ on ‘Music Station,’ following record-breaking single shipments and multiple entries on the Apple Music Japan Top 100 chart.

2 sources. https://clstr.news/cluster/love-performs-new-single-on-music-station-amid-chart-success

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Cite as: Commercial success of Japanese idol group =LOVE. CLSTR, https://clstr.news/situations/commercial-success-of-japanese-idol-group-love