# Commercialization of regional flora in Sivas

> Live situation record from CLSTR: https://clstr.news/situations/commercialization-of-regional-flora-in-sivas
> Updated: 2026-10-02T18:05:00.000Z. Sources: 7. Developments: 2.

In Sivas, Turkey, local producers are seeking to commercialize regional flora through innovative products. Cologne maker Turhan Toka initially developed ‘Sivas hatırası’ (Sivas Memory), a fragrance inspired by the vegetation surrounding Sivas Castle.

Building on this, Toka has expanded his work to include a cologne scented with madımak, a plant central to the region’s culinary identity and folk songs. This effort is part of a broader movement to establish signature scents for the province. Additionally, discussions have emerged regarding the economic potential of wild rosehip harvested in districts such as Suşehri and Gemerek. Experts suggest that transitioning rosehip production from home-based crafts to professional branding could strengthen the local rural economy.

## Timeline

### 2026-10-02: Sivas explores new commercial uses for regional flora

Artisans in Sivas, Turkey, are diversifying local products by creating madımak-scented cologne and exploring the branding potential of regional wild rosehip to boost the local economy.

4 sources. https://clstr.news/cluster/sivas-explores-new-commercial-uses-for-regional-flora

### 2026-10-01: Sivas producer creates cologne inspired by Sivas Castle scent

Cologne producer Turhan Toka has created ‘Sivas hatırası’, a new fragrance inspired by the unique scent of the vegetation surrounding Sivas Castle in Turkey.

3 sources. https://clstr.news/cluster/sivas-producer-creates-cologne-inspired-by-sivas-castle-scent

---
Cite as: Commercialization of regional flora in Sivas. CLSTR, https://clstr.news/situations/commercialization-of-regional-flora-in-sivas