# Conagra discontinuation of Celeste pizza brand

> Live situation record from CLSTR: https://clstr.news/situations/conagra-discontinuation-of-celeste-pizza-brand
> Updated: 2026-10-09T13:15:49.000Z. Sources: 9. Developments: 2.

Conagra Brands has announced the discontinuation of the Mama Celeste frozen pizza brand. The decision was disclosed during the company’s fiscal first-quarter 2027 earnings call on September 30.

CEO John Brase explained that the move is part of a broader strategy to exit “small, low-profit brands” in order to boost margins and simplify the company’s core platforms. Brase noted that Conagra currently manages over 400 single-serve meal stock-keeping units and is seeking a “more productive assortment” by reducing its sprawling portfolio.

Originally established in 1937 as a Chicago restaurant by the Lizio family, the brand transitioned to pizza production in 1962. Following several ownership changes involving Quaker Oats, Aurora Foods, and Pinnacle Foods, the brand was acquired by Conagra in 2018.

Manufacturing of Celeste has now ceased entirely. While the budget-friendly products may remain available at some retail locations, they will only be sold until current inventory is depleted.

## Timeline

### 2026-10-09: Conagra Brands to discontinue Celeste frozen pizza brand

Conagra Brands is discontinuing its Celeste frozen pizza brand to focus on more profitable products and simplify its portfolio, ending production of the long-standing budget staple.

6 sources. https://clstr.news/cluster/conagra-brands-ends-production-of-celeste-frozen-pizza

### 2026-10-05: Conagra to discontinue Mama Celeste frozen pizza brand

Conagra is discontinuing the Mama Celeste frozen pizza brand, ending a legacy that began with a Chicago restaurant in 1937.

3 sources. https://clstr.news/cluster/conagra-to-discontinue-mama-celeste-frozen-pizza-brand

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Cite as: Conagra discontinuation of Celeste pizza brand. CLSTR, https://clstr.news/situations/conagra-discontinuation-of-celeste-pizza-brand