# Confectionery industry product launches and growth

> Developing situation record from CLSTR: https://clstr.news/situations/confectionery-industry-product-launches-and-growth
> Updated: 2026-10-28T18:33:52.000Z. Sources: 10. Developments: 2.

Various chocolate brands are launching new product campaigns and seasonal collections. In Portugal, Regina introduced its ‘Muito prazer’ campaign, featuring a renewed visual identity and nine new chocolate bars with diverse ingredients such as pistachio and caramelized macadamia. 

In Brazil, Brasil Cacau expanded its collaboration with Fini by introducing dessert options like milkshakes and sundaes in its cafeterias, alongside new retail chocolate bars. GAaFeR Chocolateria also launched a Christmas campaign in Brazil, utilizing regional flavors such as bacon, yerba mate, and regional wine. 

These activities occur amid reported growth in the Brazilian chocolate sector. According to the Brazilian Association of the Chocolate, Cocoa, Peanut, Candy, and Derivatives Industry (Abicab), national production reached 814,000 tons in 2025, with the sector generating R$ 42.5 billion, driven by innovation and the rise of fine chocolates.

## Timeline

### 2026-10-28: GAaFeR Chocolateria launches new Christmas campaign in Brazil

GAaFeR Chocolateria has debuted its 2026 Christmas campaign in Brazil, featuring regional flavors and a new brand identity amid a growing R$ 42.5 billion chocolate industry.

4 sources. https://clstr.news/cluster/gaafer-chocolateria-launches-new-christmas-campaign-in-brazil

### 2026-10-26: Regina and Brasil Cacau launch new product campaigns

Regina unveils a new visual identity and nine chocolate varieties in Portugal, while Brasil Cacau expands its Fini collaboration with new desserts and chocolates in Brazil.

6 sources. https://clstr.news/cluster/regina-and-brasil-cacau-launch-new-product-campaigns

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Cite as: Confectionery industry product launches and growth. CLSTR, https://clstr.news/situations/confectionery-industry-product-launches-and-growth