# E-commerce discount campaigns expand in Brazil > Live situation record from CLSTR: https://clstr.news/situations/consumer-discount-drives-in-brazil-and-portugal > Updated: 2026-09-13T03:10:21.000Z. Sources: 33. Developments: 9. In early September, Mercado Livre expanded its promotional offerings in Brazil by releasing 13 new discount coupons. This momentum continued into mid-September as major e-commerce and delivery platforms launched large-scale campaigns. Mercado Livre introduced a 25% discount coupon for various categories, including technology, fashion, and home goods, while also preparing for the ‘10.10 das Grandes Marcas’ campaign, which features celebrity endorsements and R$ 20 million in coupons. The platform further offered a 25% discount specifically for ‘Full’ delivery products and a 20% discount on selected items capped at R$ 50. Shopee implemented tiered discounts, such as R$ 20 off orders over R$ 69 and R$ 200 off orders exceeding R$ 1,200, in anticipation of its ‘10.10 Festival Lojas Oficiais’ campaign. In the delivery sector, iFood released promotional codes for the beverage, pet shop, and shopping categories. Other retailers also intensified seasonal sales. Amazon Brasil launched its 2026 Beauty Week, offering up to 50% off beauty and personal care products through September 15. Additionally, Magazine Luiza activated coupons providing 20% off the Panini publishing catalog and 10% off household utilities. ## Claims - Magazine Luiza and Mercado Livre have entered a commercial partnership to sell Magalu's own stock on the Mercado Livre marketplace. (corroborated by 6 sources) - The partnership includes approximately 27,000 items from brands including Magazine Luiza, KaBuM!, and Época Cosméticos. (corroborated by 6 sources) - Magalog, the logistics arm of Magazine Luiza, will handle the storage and delivery of the products. (corroborated by 5 sources) - The Magalu group has previously established similar marketplace agreements with Amazon, AliExpress, and Americanas. (corroborated by 4 sources) - The partnership may eventually allow Magalu physical stores to serve as pickup and return points for Mercado Livre partners. (corroborated by 3 sources) - Magazine Luiza shares rose by more than 16% on the São Paulo stock exchange following the announcement. (corroborated by 2 sources) - Casas Bahia shares fell by 21.11% following the announcement of the partnership. (single source) - Magalu estimates that approximately 75% of buyers on Mercado Livre will be new customers for the company. (single source) ## Timeline ### 2026-09-13: E-commerce retailers launch various discount campaigns in Brazil Major retailers including Mercado Livre, Amazon Brasil, and Magazine Luiza are offering various discount coupons and promotional campaigns across beauty, household, and technology categories. 2 sources. https://clstr.news/cluster/e-commerce-retailers-launch-various-discount-campaigns-in-brazil ### 2026-09-10: E-commerce platforms launch major discount campaigns in Brazil Major retailers including Mercado Livre, Shopee, and iFood are rolling out various discount coupons and promotional campaigns across Brazil, targeting electronics, fashion, and daily essentials. 3 sources. https://clstr.news/cluster/e-commerce-platforms-launch-major-discount-campaigns-in-brazil ### 2026-09-07: Huawei joins Mercado Libre Double Day sales with major discounts Huawei is joining Mercado Libre’s Double Day sales event, offering discounts up to 47% on electronics and launching the HUAWEI WATCH GT 7 Pro in Brazil. 9 sources. https://clstr.news/cluster/huawei-joins-mercado-libre-double-day-sales-with-major-discounts ### 2026-09-03: Mercado Livre launches new discount coupons in Brazil Mercado Livre has launched 13 new discount coupons in Brazil, offering up to 30% off and maximum savings of R$ 500 on various categories including electronics, fashion, and home goods. 9 sources. https://clstr.news/cluster/mercado-livre-launches-new-discount-coupons-in-brazil ### 2026-08-25: Mercado Livre offers various discount coupons for Brazilian consumers Mercado Livre is offering various discount coupons in Brazil, with savings of up to 30% on daily items and up to 80% on selected products across categories like electronics and groceries. 6 sources. https://clstr.news/cluster/mercado-livre-offers-various-discount-coupons-for-brazilian-consumers ### 2026-08-21: E-commerce platforms in Brazil offer electronics and technology deals Major e-commerce platforms in Brazil are offering diverse electronics, with current technology deals featuring discounts of up to 50% on items like smart TVs, gaming monitors, and smartphones. 5 sources. https://clstr.news/cluster/e-commerce-platforms-in-brazil-offer-electronics-and-technology-deals ### 2026-08-16: Mercado Livre and Amazon launch consumer discount promotions in Brazil Mercado Livre and Amazon are offering various consumer discounts in Brazil, including technology coupons and credit card-linked purchase reductions. 5 sources. https://clstr.news/cluster/mercado-livre-and-amazon-launch-consumer-discount-promotions-in-brazil ### 2026-07-28: Brazilian retailers Pague Menos and Mercado Livre roll out July‑August discount promotions Pague Menos runs a month‑end sale in São Paulo stores and Mercado Livre teams with Casas Bahia on high‑value coupons, both targeting Brazilian shoppers in late July‑early August. 2 sources. https://clstr.news/cluster/brazilian-retailers-pague-menos-and-mercado-livre-roll-out-julyaugust-discount-promotions ### 2026-07-14: Brazilian shoppers and Portuguese buyers turn to apps and smartwatch discounts to save money Brazilian consumers use price‑comparison apps to stretch budgets, while a steep discount on the Xiaomi Redmi Watch 6 NFC in Portugal offers affordable advanced wearables. 2 sources. https://clstr.news/cluster/brazilian-shoppers-and-portuguese-buyers-turn-to-apps-and-smartwatch-discounts-to-save-money --- Cite as: E-commerce discount campaigns expand in Brazil. CLSTR, https://clstr.news/situations/consumer-discount-drives-in-brazil-and-portugal