# Consumer product and retail initiatives

> Live situation record from CLSTR: https://clstr.news/situations/consumer-product-and-retail-initiatives
> Updated: 2026-10-13T21:49:04.000Z. Sources: 5. Developments: 2.

Alimentos Real has initiated a marketing campaign in Ecuador titled ‘Los Congelados también son Real’ to promote its frozen food variety. The campaign focuses on encouraging frequent freezer use by highlighting products such as shrimp, shrimp burgers, and various fish fillets, including tilapia, tuna, wahoo, and hake from the Argentine Atlantic.

Concurrently, Lidl announced the release of three Silvercrest transparent refrigerator organizers, priced at under 2.50 euros each, intended to improve food visibility and organization.

## Timeline

### 2026-10-13: Alimentos Real and Lidl announce new consumer product initiatives

Alimentos Real launches a frozen food campaign in Ecuador, while Lidl introduces affordable Silvercrest refrigerator organizers on October 16.

2 sources. https://clstr.news/cluster/alimentos-real-and-lidl-announce-new-consumer-product-initiatives

### 2026-10-06: Fanta and Lidl launch new consumer product promotions

Fanta is launching color-changing thermal cups for a Halloween campaign in Brazil, while Lidl introduces a budget-friendly SilverCrest electric juicer in Portugal.

3 sources. https://clstr.news/cluster/fanta-and-lidl-launch-new-consumer-product-promotions

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Cite as: Consumer product and retail initiatives. CLSTR, https://clstr.news/situations/consumer-product-and-retail-initiatives