# Consumer rights and retail promotions in the Low Countries

> Live situation record from CLSTR: https://clstr.news/situations/consumer-rights-and-retail-promotions-in-the-low-countries
> Updated: 2026-10-04T11:46:46.000Z. Sources: 5. Developments: 2.

In the Netherlands, the Authority for Consumers and Markets (ACM) has established specific regulations for service providers regarding contract expirations. Providers must notify customers via a durable medium, such as email or letter, between one and three months before a mobile, internet, or all-in-one contract ends. These notifications must include the end date, cancellation or renewal instructions, current costs, and cheaper alternatives.

Following these regulatory clarifications, various retailers and energy providers in the Netherlands and Belgium have introduced various consumer discounts and promotions. In the energy sector, companies like Luminus and Mega are offering savings on specific electricity and gas contracts. Additionally, retail chains including Action and several major supermarkets are running promotions on household appliances and groceries.

## Timeline

### 2026-10-04: Retailers and energy providers offer various consumer discounts

Retailers and energy providers in the Netherlands and Belgium are launching various consumer promotions, including discounted household appliances, energy contract savings, and supermarket deals.

2 sources. https://clstr.news/cluster/retailers-and-energy-providers-offer-various-consumer-discounts

### 2026-09-24: Consumer rights and provider deals in the Netherlands

The ACM has clarified rules requiring Dutch providers to notify customers of contract expirations, while Hollandsnieuwe offers a promotional rate for new internet and TV subscriptions.

3 sources. https://clstr.news/cluster/consumer-rights-and-provider-deals-in-the-netherlands

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Cite as: Consumer rights and retail promotions in the Low Countries. CLSTR, https://clstr.news/situations/consumer-rights-and-retail-promotions-in-the-low-countries