# Cosmax strategic research and retail partnerships > Live situation record from CLSTR: https://clstr.news/situations/cosmax-strategic-research-and-retail-partnerships > Updated: 2026-08-24T00:31:10.000Z. Sources: 4. Developments: 2. Cosmax is expanding its research and commercial capabilities through strategic partnerships. The company signed a Memorandum of Understanding (MOU) with the Pohang Accelerator Laboratory (PAL) to utilize the Pohang Synchrotron Radiation Accelerator (PLS-II) for atomic-level analysis. This collaboration aims to advance next-generation cosmetics, including sunscreens, color cosmetics, and hair products, building on previous successes in skin delivery technology. Additionally, Cosmax has partnered with Hyundai Home Shopping to develop customized beauty products. This collaboration will utilize Cosmax’s ‘BYNIQ’ platform, which diagnoses skin concerns to provide optimized ingredient combinations, to support Hyundai Home Shopping’s ‘Only Coasis’ product line. The companies intend to launch high-functionality skincare products by the end of the year as part of a broader effort to expand customized beauty solutions across online and offline channels. ## Timeline ### 2026-08-24: Cosmax and Hyundai Home Shopping partner for customized beauty products Cosmax and Hyundai Home Shopping are partnering to develop hyper-personalized beauty products for the Coasis retail brand using Cosmax’s BYNIQ platform. 3 sources. https://clstr.news/cluster/cosmax-and-hyundai-home-shopping-partner-for-customized-beauty-products ### 2026-08-18: Cosmax partners with Pohang Accelerator Laboratory for advanced cosmetic R&D Cosmax and the Pohang Accelerator Laboratory have signed an MOU to expand cosmetic R&D using synchrotron radiation for advanced analysis of skin delivery systems, sunscreens, and hair products. 2 sources. https://clstr.news/cluster/cosmax-partners-with-pohang-accelerator-laboratory-for-advanced-cosmetic-rd --- Cite as: Cosmax strategic research and retail partnerships. CLSTR, https://clstr.news/situations/cosmax-strategic-research-and-retail-partnerships