# Costa Cruises Americas leadership transition

> Live situation record from CLSTR: https://clstr.news/situations/costa-cruises-americas-leadership-transition
> Updated: 2026-08-25T11:00:36.000Z. Sources: 2. Developments: 2.

Costa Cruises has announced a leadership transition for its Americas Region. Dario Rustico, who has been with the company for 24 years, is set to depart on September 14, 2026, to pursue personal goals.

Jorge Serrano Martín de Vidales, currently leading trade sales for Costa in Spain and Portugal, has been appointed as the new Americas Region Director. De Vidales will transfer to the company’s Brazil office and is scheduled to formally assume his new role in January 2027. During this transition period, the Americas Region team will report directly to Luigi Stefanelli, the Worldwide Sales Vice President.

## Timeline

### 2026-08-25: Costa Cruzeiros announces leadership changes for Americas Region

Costa Cruzeiros announces Jorge Serrano Martín de Vidales as new Americas Region Director for 2027, succeeding Dario Rustico. Meanwhile, cruise executives discuss Brazil's market potential in Brasília.

2 sources. https://clstr.news/cluster/costa-cruzeiros-announces-leadership-changes-for-americas-region

### 2026-08-14: Costa Cruises appoints Jorge Serrano Martín de Vidales as Americas Region Director

Costa Cruises has appointed Jorge Serrano Martín de Vidales as the new Americas Region Director, succeeding Dario Rustico, who will depart in September 2026.

3 sources. https://clstr.news/cluster/costa-cruises-appoints-jorge-serrano-martn-de-vidales-as-americas-region-director

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Cite as: Costa Cruises Americas leadership transition. CLSTR, https://clstr.news/situations/costa-cruises-americas-leadership-transition