# Coway experiential retail and sleep‑tech rollout

> Live situation record from CLSTR: https://clstr.news/situations/coway-experiential-retail-and-sleeptech-rollout
> Updated: 2026-07-27T02:29:11.000Z. Sources: 3. Developments: 2.

Coway has broadened its offline presence across South Korea by adding ten new Coway Gallery stores, bringing the total to 42 locations in major regions such as Seoul, Yeongnam, and Honam. The stores, situated in department‑store branches and pop‑up spaces, let customers try flagship products—including water and air purifiers, home medical devices, and the BEREX line—while receiving professional consulting.

In parallel, Coway introduced two premium BEREX sleep‑tech beds: the M‑series massage mattress and the R‑series stretching motion bed. Both products feature multiple automated programs for massage, stretching, zero‑gravity positioning, and customizable settings aimed at improving sleep quality and recovery. The launches extend Coway’s move from traditional appliances toward technology‑driven health‑focused home solutions, with the newly opened experiential outlets serving as showcase venues for the sleep‑tech lineup.

Together, the retail expansion and product introductions reflect Coway’s strategy to increase product accessibility, strengthen direct customer engagement, and position itself as a leader in home‑health technology within the South Korean market.

## Timeline

### 2026-07-27: Coway launches BEREX massage and stretching sleep‑tech beds in South Korea

Coway unveiled BEREX M series massage beds and R series stretching motion beds, featuring hidden massage modules, up to 12 intensity levels, dual‑stretch cells and multiple positioning modes, to expand its role

2 sources. https://clstr.news/cluster/coway-launches-berex-massage-and-stretching-sleeptech-beds-in-south-korea

### 2026-07-27: Coway expands experiential 'Coway Gallery' stores to 42 locations across South Korea

Coway added ten Coway Gallery stores in the first half of the year, raising its network to 42 across Korea, offering hands‑on experience of BEREX beds, massage chairs, purifiers and Therasol devices.

2 sources. https://clstr.news/cluster/coway-expands-experiential-coway-gallery-stores-to-42-locations-across-south-korea

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Cite as: Coway experiential retail and sleep‑tech rollout. CLSTR, https://clstr.news/situations/coway-experiential-retail-and-sleeptech-rollout