# Croatian wine tourism and viticulture development

> Live situation record from CLSTR: https://clstr.news/situations/croatian-wine-tourism-and-viticulture-development
> Updated: 2026-09-04T08:34:04.000Z. Sources: 5. Developments: 2.

The Croatian wine tourism sector has seen recent developments focused on regional promotion and seasonal engagement. In the Hrvatsko zagorje region, a new campaign titled ‘Zagorje je vino’ (Zagorje is wine) was launched to establish the area as a premier destination. The initiative aims to highlight rising wine quality, advanced production technologies, and the preservation of autochthonous grape varieties like Starohrvatska belina.

As the September harvest season begins, wine routes across Croatia are offering diverse viticultural experiences. These include the Sveti Ivan Zelina wine road in the Zagreb region, which features the Kraljevina of Prigorje variety, and the Plešivica area known for sparkling wines. Other regions, such as Slavonia, Istria, and Kvarner, continue to promote local identities through regional festivals and the observation of traditional harvest processes.

## Timeline

### 2026-09-04: Croatia wine routes offer seasonal harvest experiences

Croatia's wine routes across regions like Zagreb, Slavonia, Istria, and Dalmatia offer seasonal harvest experiences and tastings of indigenous grape varieties during September.

3 sources. https://clstr.news/cluster/croatia-wine-routes-offer-seasonal-harvest-experiences

### 2026-08-26: Hrvatsko zagorje launches new wine tourism campaign

The ‘Zagorje je vino’ campaign has launched in Croatia to promote the Hrvatsko zagorje region as a major wine destination, highlighting its traditions, rising quality, and unique grape varieties.

2 sources. https://clstr.news/cluster/hrvatsko-zagorje-launches-new-wine-tourism-campaign

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Cite as: Croatian wine tourism and viticulture development. CLSTR, https://clstr.news/situations/croatian-wine-tourism-and-viticulture-development