# Cruise industry promotions and sustainable shipping

> Live situation record from CLSTR: https://clstr.news/situations/cruise-industry-promotions-and-sustainable-shipping
> Updated: 2026-09-21T07:30:17.000Z. Sources: 4. Developments: 2.

The cruise industry is seeing developments in both promotional strategies and sustainable expedition travel. Costa Crociere has introduced a ‘Winter Super Promo’ campaign to incentivize early bookings for cruises through September 2027, offering discounts on beverage and excursion packages as well as flexible booking options.

In the expedition sector, the French startup Selar is preparing to launch its vessel, the Captain Arctic, in Norway in February 2026. The 36-passenger ship is designed for voyages between Norway and Greenland, utilizing wind, solar power, and batteries to reduce emissions by approximately 90% compared to conventional vessels.

## Timeline

### 2026-09-21: Cruise industry updates: Costa Crociere promotions and Selar's eco-friendly debut

Costa Crociere launches new early booking promotions for 2026-2027, while French startup Selar prepares to debut an eco-friendly, wind-and-solar-powered expedition ship in the Arctic.

2 sources. https://clstr.news/cluster/cruise-industry-updates-costa-crociere-promotions-and-selars-eco-friendly-debut

### 2026-09-14: Costa Crociere launches global winter marketing campaign

Costa Crociere has launched a global winter marketing campaign via LePub, highlighting Caribbean, Canary, and Mediterranean itineraries through an omnichannel strategy across Europe.

2 sources. https://clstr.news/cluster/costa-crociere-launches-global-winter-marketing-campaign

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Cite as: Cruise industry promotions and sustainable shipping. CLSTR, https://clstr.news/situations/cruise-industry-promotions-and-sustainable-shipping