# Crumbl Cookies business decline and store closures > Live situation record from CLSTR: https://clstr.news/situations/crumbl-cookies-business-decline-and-store-closures > Updated: 2026-10-26T20:00:00.000Z. Sources: 14. Developments: 4. Crumbl Cookies has closed approximately 57 locations across the United States this year following a significant decline in sales and foot traffic. Recent closures include seven stores in California—specifically in Paso Robles, Pismo Beach, Hanford, Ladera Ranch, Mira Mesa, Cupertino, and Westlake Village—as well as locations in Alabama, Florida, and Kentucky. Reports indicate that average annual sales per location dropped from a peak of $1.84 million in 2022 to $1.14 million in 2025. Data shows foot traffic fell by 32 percent in August compared to the previous year, with some reports suggesting August sales were 70 percent lower than levels seen two years ago. At its peak, the company sold over a million cookies daily, but currently, at least 55 franchises are listed for sale. In addition to store closures, the company has faced layoffs at its headquarters in Lindon, Utah. CEO Jason McGowan has attributed these difficulties to his leadership, specifically citing a failed attempt to expand into the ‘dirty soda’ market. In May 2026, co-founders Sawyer Hemsley and Jason McGowan stepped down from their roles as chief executive and chief brand officer, respectively, though they remain on the company’s board. In an effort to attract budget-conscious consumers, the company launched its first value menu at participating locations on October 23, 2026. The menu features items such as chocolate chip cookie thins and dirty sodas, with some bundles starting at $1.69. Analysts have also pointed to broader factors affecting the business, including tightening household budgets and the increasing use of GLP-1 medications. ## Timeline ### 2026-10-26: Crumbl cookie chain closes dozens of locations amid sales decline Crumbl has closed 57 US locations in 2026 as sales drop and foot traffic slows. The company faces challenges from menu expansion, leadership changes, and shifting consumer dessert preferences. 2 sources. https://clstr.news/cluster/crumbl-cookie-chain-closes-dozens-of-locations-amid-sales-decline ### 2026-10-22: Crumbl Cookies faces store closures amid sales decline Crumbl Cookies has closed 57 U.S. stores this year amid a 70% sales decline compared to two years ago, even as it launches a new value menu to attract customers. 6 sources. https://clstr.news/cluster/crumbl-cookies-faces-store-closures-amid-sales-decline ### 2026-10-18: Crumbl Cookies closes 57 locations amid declining sales Crumbl Cookies has closed 57 stores this year as sales and foot traffic decline. The company faces challenges following a failed “dirty soda” expansion and significant drops in average annual sales per location 2 sources. https://clstr.news/cluster/crumbl-cookies-closes-57-locations-amid-declining-sales-1 ### 2026-10-16: Crumbl Cookies closes 57 locations amid declining sales Crumbl Cookies has closed 57 locations nationwide following reports of declining sales and changing consumer habits, including tighter budgets and the rise of GLP-1 medications. 4 sources. https://clstr.news/cluster/crumbl-cookies-closes-57-locations-amid-declining-sales --- Cite as: Crumbl Cookies business decline and store closures. CLSTR, https://clstr.news/situations/crumbl-cookies-business-decline-and-store-closures