# Culinary and wine industry expansion in Brazil and Portugal

> Live situation record from CLSTR: https://clstr.news/situations/culinary-and-wine-industry-expansion-in-brazil-and-portugal
> Updated: 2026-09-23T23:11:31.000Z. Sources: 6. Developments: 2.

The culinary and viticulture sectors in Brazil and Portugal are undergoing expansion and increased international promotion.

Initial developments focused on restaurant growth, including the opening of Steak Klabin in São Paulo and the expansion of the Fábrica da Picanha concept to a fourth location in Massamá, Portugal. 

Following these local expansions, the focus shifted toward international market presence. Portuguese wine producers are targeting Brazil through the Alentejo Wine Festival in Salvador and Rio de Janeiro, while ViniPortugal is conducting promotional tastings in Houston and San Francisco to increase visibility in the United States. Concurrently, the Rio Grande do Sul wine industry in Brazil is showcasing its regional diversity through a collective presence at ProWine São Paulo.

## Claims

- The CVRA views Brazil as a strategic market for Alentejo wines and a key component of its internationalization strategy. (single source)
- Exports of Alentejo wines to Brazil grew by 9% in volume during the first eight months of the year. (single source)
- ViniPortugal is hosting wine tastings in Houston and San Francisco to strengthen the presence of Portuguese wines in the US market. (single source)
- The US tasting events in Houston and San Francisco expect to reach approximately 300 professionals and 500 consumers. (single source)
- Rio Grande do Sul will have an expanded presence at ProWine São Paulo with 43 wineries represented. (single source)

## Timeline

### 2026-09-23: Wine producers in Portugal and Brazil launch international market expansions

Portuguese and Brazilian wine sectors are launching major international promotion campaigns in the US and Brazil to boost exports and market presence through festivals and professional tastings.

4 sources. https://clstr.news/cluster/wine-producers-in-portugal-and-brazil-launch-international-market-expansions

### 2026-09-22: New restaurant expansions announced in Brazil and Portugal

New dining establishments are expanding in Brazil and Portugal, including Erick Jacquin’s Steak Klabin in São Paulo and the fourth Fábrica da Picanha location in Massamá, Portugal.

2 sources. https://clstr.news/cluster/new-restaurant-expansions-announced-in-brazil-and-portugal

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Cite as: Culinary and wine industry expansion in Brazil and Portugal. CLSTR, https://clstr.news/situations/culinary-and-wine-industry-expansion-in-brazil-and-portugal