# CUPRA brand product and model updates

> Live situation record from CLSTR: https://clstr.news/situations/cupra-brand-product-and-model-updates
> Updated: 2026-09-01T04:00:00.000Z. Sources: 3. Developments: 2.

CUPRA has introduced new product developments and model changes. The brand launched ‘CUSTOM CUPRA by ABT’, a factory-authorized customization program created with ABT Sportsline GmbH. This program offers aerodynamic and aesthetic upgrades, such as roof spoilers, splitters, and specialized wheel options, for the Leon and Formentor models.

Simultaneously, the CUPRA Ateca, which served as the brand’s foundational model since 2018, has been removed from the official configurator. While the SEAT Ateca remains available for a limited time, the high-performance CUPRA variant is being phased out.

## Timeline

### 2026-09-01: CUPRA Ateca discontinued as brand's original model exits configurator

The CUPRA Ateca has disappeared from official configurators, marking the end of the model that launched the CUPRA brand, though the SEAT Ateca remains available for a short period.

3 sources. https://clstr.news/cluster/cupra-ateca-discontinued-as-brands-original-model-exits-configurator

### 2026-08-17: CUPRA launches ABT customization program for Leon and Formentor

CUPRA has partnered with ABT Sportsline to launch ‘CUSTOM CUPRA by ABT’, offering factory-authorized aerodynamic and design upgrades for Leon and Formentor models.

2 sources. https://clstr.news/cluster/cupra-launches-abt-customization-program-for-leon-and-formentor

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Cite as: CUPRA brand product and model updates. CLSTR, https://clstr.news/situations/cupra-brand-product-and-model-updates